Back of the (hair) net for Steels & new VO5 Sponsor

The sponsorship sees Vardy’s former team receive an exclusive mane-over

LONDON, 21st July 2021: VO5 is bringing the style of the Premier League to the masses by becoming the first ever ‘mane’ sponsor of a local league team.  Whether you play nationally, regionally or in your office five-a-side, VO5 believes that every bloke deserves to feel their best, with the confidence to shine on the pitch.

Many teams were identified as potential recipients of the ‘mane’ sponsorship, but the lucky team in chosen are Stocksbridge Park Steels F.C., a Northern Premier League Division One East team based in South Yorkshire, whose fans and former players include Leicester City and England striker Jamie Vardy and former England World Cup Midfielder Chris Waddle.

There were various factors that contributed to the team’s selection for sponsorship, but the final decision came down to The Steels commitment to local grassroots, passion for player development and need for a financial and styling boost ahead of the 21/22 season.

Chris Waddle, long term fan and former player of Stocksbridge Park Steels and football hair icon, is no stranger to the importance of good hair on the international football field. Waddle says “People remember me for two things – my footie skills and my iconic mullet, but what people don’t realise is how important the latter was to my game. If I looked good, I felt good, and that confidence translated on the pitch – it’s as simple as that really!  Good style is not just for those with thick hair – if you’ve got hair, no matter how much, it feels good to care.”

Ahmed Alsanwani (also known as A STAR), barber to the Premier League stars including Eden Hazard and Paul Pogba, has teamed up with the brand to give the lucky team a ‘mane-over’ experience at his VIP salon, which will see him switch up their style and prepare them for anything the upcoming season has to offer.

A STAR says “When it comes to footballers, I work with some of the best – so I know how important a good lid is to a team’s confidence on and off the pitch. But good hair comes down to much more than just volume. Regardless of how much hair you’ve got, my motto is – if you’ve got hair, care. My top tip for game-worthy style is to keep a pot of VO5 Matt Clay – in your kit bag for a quick touch up before the game.”

Ahmed created bespoke looks for 5 lucky members of the team, taking inspiration from current styling trends and iconic football cuts. Each look is easy to replicate and can be styled with only a couple of VO5 products:

Luke Mangham of Stocksbridge Park Steels F.C, after having his hair styled by top footballer hairdresser, Ahmed Alsanawi, also known as ‘A Star’ at his barber shop in Chessington, as it is announced that haircare brand VO5 are becoming the first ever ‘mane’ sponsor of a Northern Premier League Division One East team. Issue date: Wednesday July 21, 2021. PA Photo. Out of the teams that were considered for the sponsorship, the Steels were chosen for their commitment to local grassroots organisations and their focus on players career development. Photo credit should read: Matt Crossick/PA Wire

Look One: The Skin Fade with Slick Back

Player: Luke Mangham

Products Used: VO5 Matt Clay and VO5 Extreme Hold Hairspray

How to Use: Blow dry hair and apply a small amount of Matt Clay to the top to create texture and volume. Finish off with a spritz of VO5 Extreme Hold Hairspray for long lasting hold.



Look Two: Gentleman Haircut

Player: Chris Hilton

Products Used: VO5 Surfstyle Paste

How to Use: Create the Gentleman effect with a 2 on the back and sides. Tousle a bit of Surfstyle Paste through the lengths to create an on-trend natural finish, with a medium level hold.

Look Three: Scissor cut

Player: Rob Ludlam

Products Used: VO5 Rework Putty, VO5 Natural Texture Spray

How to Use: Run a small amount of VO5 Rework Putty through the top to create natural looking texture and finish off with a spritz of Texturising Spray for a casual slicked back effect.

Look Four: The Skin Fade

Player: Clarke Greaves

Products Used: VO5 Styling Wax and Extreme Hold Hairspray

How to Use: Use VO5 Styling Wax to create a shiny wave effect on naturally curly hair. Finish off with a spritz of Extreme Hold Hairspray for long lasting hold.

Look Five: One Back and Sides with a Skin Taper

Player: Jordan Lemon

Products Used: VO5 Thickening Powder and VO5 Extreme Hold Hairspray

How to Use: Sprinkle VO5’s Thickening Powder through the lengths to create texture and volume, give a quick tousle and finish off with an Extreme Hold Hairspray for long lasting hold.

On the sponsorship with VO5, Roger Gissing, Vice Chairman and Commercial Manager of Stockbridge Park Steels F.C. said, “VO5 becoming the ‘mane’ sponsor of The Steels has given our players the confidence boost they need to play their best next season, and some extra funds to . The sponsorship has also given us the funds for vital up keep of our training facilities, which will give us a real leg up in ’21/22. The need for funding of grass roots and lower league teams is so important, as we work with local communities to bring up the footie stars of tomorrow.”

But it’s not just The Steels that are receiving a mane-over from the brand. Next week, VO5 will run a ‘Mane of the Match’ competition on social media, which encourages grassroot and regional teams around the country to nominate themselves to be in with the chance of winning a sponsorship package of their own.

Bartholomew Krysiak, Senior Brand Manager VO5 & Brylcreem at Unilever said “We want guys across the UK to look and feel their best, no matter their style. That’s why we’re offering ‘mane’ sponsor packages to The Steels and other teams, to show that if you’ve got hair, care’.  At VO5, we think haircare should be quick and easy, which is why we’ve developed a range of effective products that are colour coded by hold type – they’re easy to choose and easy to use.”

To be in with a chance of winning a mane sponsorship for your team, head over to @VO5 on twitter and take part in the #ManeoftheMatch competition.

To find out more about VO5 and its products please visit

About Unilever:

Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 155,000 employees and generated sales of €51 billion in 2018. Over half (60%) of the company’s footprint is in developing and emerging markets. Unilever has around 400 brands found in homes all over the world, including Dove, Knorr, Dirt Is Good, Rexona, Hellmann’s, Lipton, Wall’s, Lux, Magnum, Axe, Sunsilk and Surf.

Unilever’s Sustainable Living Plan (USLP) underpins the company’s strategy and commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. In 2018, the company’s Sustainable Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017.

Since 2010 Unilever has been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have already made significant progress and continue to expand our ambition – most recently committing to ensure 100% of our plastic packaging is fully reusable, recyclable or compostable by 2025. While there is still more to do, we are proud to have been recognised in 2019 as a leader in the Dow Jones Sustainability Index, and as the top ranked company in the GlobeScan/SustainAbility Global Corporate Sustainability Leaders survey, since 2011.

For more information about Unilever and its brands, please visit

For more information on the USLP:

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